|Alice in Dairyland peddles cheese|
I recently recorded an essay for "Wisconsin Life" about Alice, linking these agricultural queens to fertility goddesses of yore (thankfully, I didn't actually use the word "yore" in my story). Sure, she began as a kind of beauty queen but the role has evolved into more of a marketing job. You can't just represent dairy anymore--you actually have to work for it.
Talking about Alice at work, a coworker wondered why there's no male dairy royalty. Perhaps Albert in Dairyland? I wouldn't want to unseat Alice from her absolute reign so perhaps he could be a consort ala Prince Philip, Duke of Edinburgh?